Collection Details: Småfolk

Småfolk was created based on a clear mission to design clothes that inspire children's imagination and creativity and is comfortable to wear.

In short: Småfolk are clothes that the children can live and play in.

Småfolk is known for our colourful and quirky universe, where children are the focus. Children love colors and fun prints - and so do we! That's why Småfolk uses a lot of happy colors and always have a large selection of different prints in their collections. Children can easily find their favourite print, whether they love machines, flowers, cats or dinosaurs.

Every print in the Småfolk universe has a story, but the story changes and comes alive together with the children. We hear again and again from parents that a certain blouse or dress has become the children's favorite - because their children create stories from their clothes.

Children tumble, crawl, jump, dance and climb trees. Småfolk clothes are always comfortable for children to wear and are made for play (and often become part of the play as well). Småfolk designs are always carefully adapted to the different needs of children and offer a perfect fit that ensures the child's freedom of movement.

How to measure your child:
1. Height 
Place your child against a wall with legs together and measure from top of head to floor.

2. Chest
Measure around the chest, right below the armpit where the child is widest. The child must stand with arms relaxed along the sides.

3. Waist
Measure around the waist, the narrowest place on the upper body. The child must stand with arms relaxed along the sides.

4. Hip 
Measure around the hip, the widest place on the bottom.

5. Inner leg length 
Measure from crotch to floor, along the leg.